Research cost calculator

See how much time and money prospect research takes today.

Enter your own team size, research volume and time per company. The calculator shows the workload and represented labour cost before a salesperson even starts outreach.

The calculator uses only the numbers you enter and runs in your browser. It does not send or store these inputs.

Enter your current workload

Change anything. The model updates as you type.

Reps doing their own account research

Accounts researched per rep, per week

Minutes spent researching each account Include the time spent deciding an account was not worth calling.

Fully loaded cost per rep, per year Salary, employer costs, tooling. Use your own figure.

Your current research load

0 Hours per rep, per week

0 Team hours per week

0 Cost per week

Annual cost of that time

Calculated as hours per week, times an hourly rate derived from your annual figure over 47 working weeks, times the number of reps.

What this is not. This is the cost of the work as your team does it today. It is not a claim about how much of that Noustiq recovers. That number depends on your market, your policy and how much of the research is genuinely repeatable, and we will not invent it for you.

What to measure after you start

Four simple numbers to compare with your current process.

Measure your current process first, then compare it with the same work in Noustiq.

Research time per ready prospect

How long it takes from starting research to making a clear go, hold or reject decision.

Share of prospects rejected

See whether your starting list is producing companies worth your time or too many weak fits.

Time spent preparing before outreach

Measure how long you spend reopening websites, notes and contacts before the first call or message.

Conversations that reached the right person

Check how often the person identified in the research was actually relevant to the problem.

How results are reported. When measured customer outcomes exist, they will appear on the proof page with their baseline, cohort, method and limitations beside them. Those details make the number easier to judge.

Start with your current workload.

Measure what research costs you today, then use Noustiq on real prospects and compare the work with your current process.

Start for $10/month Pricing